ISSN 2394-5125
 

Research Article 


DEVELOPMENTS IN RETAIL INDUSTRY THROUGH SOCIAL MEDIA INTEGRATION WITH ARTIFICIAL INTELLIGENCE

Subrahmanyam D.V.R., Rama Prasad M.V., Sahrudh D.V..

Abstract
For the last few years, there is a revolution in the Retail sector in identifying different ways to attract consumers while they shop
in online or physical stores. Artificial intelligence holds the potential to transform how brands create and manage with the help
of social media in marketing. Acceptance of Artificial Intelligence in the analytics of Social media information offers benefits to
both businesses and consumers. This is very much important for us to understand the focus of organizations in employing the
expertise of social media and artificial intelligence in their marketing tactics for retailing their services or products. It starts with
a simple question; How AI influence social media and vice versa? Triggered us to study the literature and improve our thought
process. Our paper instigates with an outline to social media and artificial intelligence, elucidates the inspiration of AI against
Social media and elaborates its usage in the Retail sector in multiple areas including marketing. The objective is to study the
integration of artificial intelligence with social media information for the betterment of the Retail Industry. Exploring the
advantages, disadvantages, and scope of artificial intelligence integration with Social media towards future research.

Key words: Artificial Intelligence, Social Media Analytics, Retail sector, Social networking Data, AI in Marketing


 
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How to Cite this Article
Pubmed Style

Subrahmanyam D.V.R., Rama Prasad M.V., Sahrudh D.V.. DEVELOPMENTS IN RETAIL INDUSTRY THROUGH SOCIAL MEDIA INTEGRATION WITH ARTIFICIAL INTELLIGENCE. JCR. 2020; 7(9): 2813-2818. doi:10.31838/jcr.07.09.441


Web Style

Subrahmanyam D.V.R., Rama Prasad M.V., Sahrudh D.V.. DEVELOPMENTS IN RETAIL INDUSTRY THROUGH SOCIAL MEDIA INTEGRATION WITH ARTIFICIAL INTELLIGENCE. http://www.jcreview.com/?mno=128568 [Access: April 18, 2021]. doi:10.31838/jcr.07.09.441


AMA (American Medical Association) Style

Subrahmanyam D.V.R., Rama Prasad M.V., Sahrudh D.V.. DEVELOPMENTS IN RETAIL INDUSTRY THROUGH SOCIAL MEDIA INTEGRATION WITH ARTIFICIAL INTELLIGENCE. JCR. 2020; 7(9): 2813-2818. doi:10.31838/jcr.07.09.441



Vancouver/ICMJE Style

Subrahmanyam D.V.R., Rama Prasad M.V., Sahrudh D.V.. DEVELOPMENTS IN RETAIL INDUSTRY THROUGH SOCIAL MEDIA INTEGRATION WITH ARTIFICIAL INTELLIGENCE. JCR. (2020), [cited April 18, 2021]; 7(9): 2813-2818. doi:10.31838/jcr.07.09.441



Harvard Style

Subrahmanyam D.V.R., Rama Prasad M.V., Sahrudh D.V. (2020) DEVELOPMENTS IN RETAIL INDUSTRY THROUGH SOCIAL MEDIA INTEGRATION WITH ARTIFICIAL INTELLIGENCE. JCR, 7 (9), 2813-2818. doi:10.31838/jcr.07.09.441



Turabian Style

Subrahmanyam D.V.R., Rama Prasad M.V., Sahrudh D.V.. 2020. DEVELOPMENTS IN RETAIL INDUSTRY THROUGH SOCIAL MEDIA INTEGRATION WITH ARTIFICIAL INTELLIGENCE. Journal of Critical Reviews, 7 (9), 2813-2818. doi:10.31838/jcr.07.09.441



Chicago Style

Subrahmanyam D.V.R., Rama Prasad M.V., Sahrudh D.V.. "DEVELOPMENTS IN RETAIL INDUSTRY THROUGH SOCIAL MEDIA INTEGRATION WITH ARTIFICIAL INTELLIGENCE." Journal of Critical Reviews 7 (2020), 2813-2818. doi:10.31838/jcr.07.09.441



MLA (The Modern Language Association) Style

Subrahmanyam D.V.R., Rama Prasad M.V., Sahrudh D.V.. "DEVELOPMENTS IN RETAIL INDUSTRY THROUGH SOCIAL MEDIA INTEGRATION WITH ARTIFICIAL INTELLIGENCE." Journal of Critical Reviews 7.9 (2020), 2813-2818. Print. doi:10.31838/jcr.07.09.441



APA (American Psychological Association) Style

Subrahmanyam D.V.R., Rama Prasad M.V., Sahrudh D.V. (2020) DEVELOPMENTS IN RETAIL INDUSTRY THROUGH SOCIAL MEDIA INTEGRATION WITH ARTIFICIAL INTELLIGENCE. Journal of Critical Reviews, 7 (9), 2813-2818. doi:10.31838/jcr.07.09.441