ISSN 2394-5125
 

Research Article 


A STUDY ON CUSTOMER BRAND PREFERENCE TOWARDS PUMA PRODUCTS

THARANI.C, ABIMANYU.G, SNEHA KOUSHIK.R.

Abstract
Noise is an unwanted sound produced from different sources like traffic, industries, etc. Excess noise levels
crossing the recommended limits given by CPCB (Central Pollution Control Board) may lead to problems like
sleep disturbances, serious health problems and nuisance while working. Due to increase in population, the
demand for transportation has been increased. This growth in traffic, lead to increase in the noise levels
predominantly.
As transportation is one of the major sources of noise nuisance, the study of noise across the road is very essential
to keep noise in control. In the present study, six locations were selected in the city of Hyderabad, India to predict
noise levels on the roads. The parameters considered to analyze the noise are classified into vehicular volume,
percentage of heavy vehicles, number of lanes, pavement temperatures, humidity, vehicular speeds and
atmospheric temperature.
A mathematical model has been developed to predict noise generated due to traffic using regression analysis. As
the vehicular speed, percentage of heavy vehicles, humidity and atmospheric temperature increases, noise
generated increases. As the width of the road and pavement surface increases, noise generation decreases.

Key words: Noise pollution, Environment, Heavy vehicles, Regression


 
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How to Cite this Article
Pubmed Style

THARANI.C, ABIMANYU.G, SNEHA KOUSHIK.R. A STUDY ON CUSTOMER BRAND PREFERENCE TOWARDS PUMA PRODUCTS. JCR. 2020; 7(10): 2675-2678. doi:10.31838/jcr.07.10.441


Web Style

THARANI.C, ABIMANYU.G, SNEHA KOUSHIK.R. A STUDY ON CUSTOMER BRAND PREFERENCE TOWARDS PUMA PRODUCTS. http://www.jcreview.com/?mno=128224 [Access: August 17, 2021]. doi:10.31838/jcr.07.10.441


AMA (American Medical Association) Style

THARANI.C, ABIMANYU.G, SNEHA KOUSHIK.R. A STUDY ON CUSTOMER BRAND PREFERENCE TOWARDS PUMA PRODUCTS. JCR. 2020; 7(10): 2675-2678. doi:10.31838/jcr.07.10.441



Vancouver/ICMJE Style

THARANI.C, ABIMANYU.G, SNEHA KOUSHIK.R. A STUDY ON CUSTOMER BRAND PREFERENCE TOWARDS PUMA PRODUCTS. JCR. (2020), [cited August 17, 2021]; 7(10): 2675-2678. doi:10.31838/jcr.07.10.441



Harvard Style

THARANI.C, ABIMANYU.G, SNEHA KOUSHIK.R (2020) A STUDY ON CUSTOMER BRAND PREFERENCE TOWARDS PUMA PRODUCTS. JCR, 7 (10), 2675-2678. doi:10.31838/jcr.07.10.441



Turabian Style

THARANI.C, ABIMANYU.G, SNEHA KOUSHIK.R. 2020. A STUDY ON CUSTOMER BRAND PREFERENCE TOWARDS PUMA PRODUCTS. Journal of Critical Reviews, 7 (10), 2675-2678. doi:10.31838/jcr.07.10.441



Chicago Style

THARANI.C, ABIMANYU.G, SNEHA KOUSHIK.R. "A STUDY ON CUSTOMER BRAND PREFERENCE TOWARDS PUMA PRODUCTS." Journal of Critical Reviews 7 (2020), 2675-2678. doi:10.31838/jcr.07.10.441



MLA (The Modern Language Association) Style

THARANI.C, ABIMANYU.G, SNEHA KOUSHIK.R. "A STUDY ON CUSTOMER BRAND PREFERENCE TOWARDS PUMA PRODUCTS." Journal of Critical Reviews 7.10 (2020), 2675-2678. Print. doi:10.31838/jcr.07.10.441



APA (American Psychological Association) Style

THARANI.C, ABIMANYU.G, SNEHA KOUSHIK.R (2020) A STUDY ON CUSTOMER BRAND PREFERENCE TOWARDS PUMA PRODUCTS. Journal of Critical Reviews, 7 (10), 2675-2678. doi:10.31838/jcr.07.10.441