ISSN 2394-5125
 

Research Article 


BIBLIOMETRIC ANALYSIS OF GLOBAL RESEARCH TRENDS ON ELECTRONIC WORD OF MOUTH USING SCOPUS DATABASE

Alhamzah Fadhil Abbas, Ahmed bin Jusoh, Adaviah Mas'od, Javed Ali.

Abstract
Marketers should better understand how customers view and analyze social media eWOM
information to facilitate their shopping choices. In particular eWOM seekers may prefer to find more credible
sources of assistance when seeking advice on social media; this study is a method to provide a systematic and
holistic review of bibliometric analysis academic literature related to electronic word of mouth (EWOM). Foster
development of work into coordinated efforts, it is necessary to understand Interesting topics and expand
collaborative networks. Our objective was to assess global research patterns in the EWOM field focused on
publishing outcomes, co-authorships between authors and similar countries and co-occurrences of keywords
Usage of Scopus database. A total of 710 EWOM-related publications were published from different journals
from 2008 to 2018. Review of co-citation established electronic word of mouth as the main theoretical basis of
business social media analysis. After that, the study used a co-word review to assess over time the creation of
field research topics. The research of the EWOM highlighted similarities, including the growth of research over
time, the growing popularity of the term "EWOM," the new trends of social networking sites, and researchfocused
management applications. Lastly, the study called for a future research program in online human
behavior and social media sites on EWOM studies.

Key words: Bibliometric Analysis; Co-Authorship; Author Keyword Co-Occurrences EWOM; Scopus Database VOSviewer.


 
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How to Cite this Article
Pubmed Style

Alhamzah Fadhil Abbas, Ahmed bin Jusoh, Adaviah Masod, Javed Ali. BIBLIOMETRIC ANALYSIS OF GLOBAL RESEARCH TRENDS ON ELECTRONIC WORD OF MOUTH USING SCOPUS DATABASE. JCR. 2020; 7(16): 405-412. doi:10.31838/jcr.07.16.49


Web Style

Alhamzah Fadhil Abbas, Ahmed bin Jusoh, Adaviah Masod, Javed Ali. BIBLIOMETRIC ANALYSIS OF GLOBAL RESEARCH TRENDS ON ELECTRONIC WORD OF MOUTH USING SCOPUS DATABASE. http://www.jcreview.com/?mno=123675 [Access: June 03, 2021]. doi:10.31838/jcr.07.16.49


AMA (American Medical Association) Style

Alhamzah Fadhil Abbas, Ahmed bin Jusoh, Adaviah Masod, Javed Ali. BIBLIOMETRIC ANALYSIS OF GLOBAL RESEARCH TRENDS ON ELECTRONIC WORD OF MOUTH USING SCOPUS DATABASE. JCR. 2020; 7(16): 405-412. doi:10.31838/jcr.07.16.49



Vancouver/ICMJE Style

Alhamzah Fadhil Abbas, Ahmed bin Jusoh, Adaviah Masod, Javed Ali. BIBLIOMETRIC ANALYSIS OF GLOBAL RESEARCH TRENDS ON ELECTRONIC WORD OF MOUTH USING SCOPUS DATABASE. JCR. (2020), [cited June 03, 2021]; 7(16): 405-412. doi:10.31838/jcr.07.16.49



Harvard Style

Alhamzah Fadhil Abbas, Ahmed bin Jusoh, Adaviah Masod, Javed Ali (2020) BIBLIOMETRIC ANALYSIS OF GLOBAL RESEARCH TRENDS ON ELECTRONIC WORD OF MOUTH USING SCOPUS DATABASE. JCR, 7 (16), 405-412. doi:10.31838/jcr.07.16.49



Turabian Style

Alhamzah Fadhil Abbas, Ahmed bin Jusoh, Adaviah Masod, Javed Ali. 2020. BIBLIOMETRIC ANALYSIS OF GLOBAL RESEARCH TRENDS ON ELECTRONIC WORD OF MOUTH USING SCOPUS DATABASE. Journal of Critical Reviews, 7 (16), 405-412. doi:10.31838/jcr.07.16.49



Chicago Style

Alhamzah Fadhil Abbas, Ahmed bin Jusoh, Adaviah Masod, Javed Ali. "BIBLIOMETRIC ANALYSIS OF GLOBAL RESEARCH TRENDS ON ELECTRONIC WORD OF MOUTH USING SCOPUS DATABASE." Journal of Critical Reviews 7 (2020), 405-412. doi:10.31838/jcr.07.16.49



MLA (The Modern Language Association) Style

Alhamzah Fadhil Abbas, Ahmed bin Jusoh, Adaviah Masod, Javed Ali. "BIBLIOMETRIC ANALYSIS OF GLOBAL RESEARCH TRENDS ON ELECTRONIC WORD OF MOUTH USING SCOPUS DATABASE." Journal of Critical Reviews 7.16 (2020), 405-412. Print. doi:10.31838/jcr.07.16.49



APA (American Psychological Association) Style

Alhamzah Fadhil Abbas, Ahmed bin Jusoh, Adaviah Masod, Javed Ali (2020) BIBLIOMETRIC ANALYSIS OF GLOBAL RESEARCH TRENDS ON ELECTRONIC WORD OF MOUTH USING SCOPUS DATABASE. Journal of Critical Reviews, 7 (16), 405-412. doi:10.31838/jcr.07.16.49