ISSN 2394-5125
 

Research Article 


DETERMINING THE IMPACT OF CONTENT-BASED "GREEN" CLAIMS IN THE LIFESTYLE HEALTH PRODUCT ADVERTISEMENT ON YOUNG CONSUMER'S ENVIRONMENTAL BEHAVIOUR

Kavitha V Iyer, Priyadarshinit, Vikram Kumar.

Abstract
Green environment-friendly products have made huge noise among customers. As there is high awareness among customers regarding environmentally friendly products, their preferences have also shifted from conventional products to environmentally friendly green products. This has proved as an incentive to the marketers and advertisers to sell their products by proclaiming green claims and advertising these products under so-called “green” products. The present study is aimed at determining the impact of content-based advertisements that proclaim “green claims” in the lifestyle health product category on the young consumer’s environmental behavior. The study conducted a survey method to gain insight into their views regarding the same. The totality of the study outlines that young consumers are fully aware of the fact that not all green claims made by the advertisements are valid and they proclaim such claims for manipulating the preferences of the consumers for conventional products.

Key words: Green claims, Environment advertisements, lifestyle health product


 
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Pubmed Style

Kavitha V Iyer, Priyadarshinit, Vikram Kumar. DETERMINING THE IMPACT OF CONTENT-BASED "GREEN" CLAIMS IN THE LIFESTYLE HEALTH PRODUCT ADVERTISEMENT ON YOUNG CONSUMER'S ENVIRONMENTAL BEHAVIOUR. JCR. 2020; 7(9): 1163-1170. doi:10.31838/jcr.07.09.213


Web Style

Kavitha V Iyer, Priyadarshinit, Vikram Kumar. DETERMINING THE IMPACT OF CONTENT-BASED "GREEN" CLAIMS IN THE LIFESTYLE HEALTH PRODUCT ADVERTISEMENT ON YOUNG CONSUMER'S ENVIRONMENTAL BEHAVIOUR. http://www.jcreview.com/?mno=115818 [Access: May 30, 2021]. doi:10.31838/jcr.07.09.213


AMA (American Medical Association) Style

Kavitha V Iyer, Priyadarshinit, Vikram Kumar. DETERMINING THE IMPACT OF CONTENT-BASED "GREEN" CLAIMS IN THE LIFESTYLE HEALTH PRODUCT ADVERTISEMENT ON YOUNG CONSUMER'S ENVIRONMENTAL BEHAVIOUR. JCR. 2020; 7(9): 1163-1170. doi:10.31838/jcr.07.09.213



Vancouver/ICMJE Style

Kavitha V Iyer, Priyadarshinit, Vikram Kumar. DETERMINING THE IMPACT OF CONTENT-BASED "GREEN" CLAIMS IN THE LIFESTYLE HEALTH PRODUCT ADVERTISEMENT ON YOUNG CONSUMER'S ENVIRONMENTAL BEHAVIOUR. JCR. (2020), [cited May 30, 2021]; 7(9): 1163-1170. doi:10.31838/jcr.07.09.213



Harvard Style

Kavitha V Iyer, Priyadarshinit, Vikram Kumar (2020) DETERMINING THE IMPACT OF CONTENT-BASED "GREEN" CLAIMS IN THE LIFESTYLE HEALTH PRODUCT ADVERTISEMENT ON YOUNG CONSUMER'S ENVIRONMENTAL BEHAVIOUR. JCR, 7 (9), 1163-1170. doi:10.31838/jcr.07.09.213



Turabian Style

Kavitha V Iyer, Priyadarshinit, Vikram Kumar. 2020. DETERMINING THE IMPACT OF CONTENT-BASED "GREEN" CLAIMS IN THE LIFESTYLE HEALTH PRODUCT ADVERTISEMENT ON YOUNG CONSUMER'S ENVIRONMENTAL BEHAVIOUR. Journal of Critical Reviews, 7 (9), 1163-1170. doi:10.31838/jcr.07.09.213



Chicago Style

Kavitha V Iyer, Priyadarshinit, Vikram Kumar. "DETERMINING THE IMPACT OF CONTENT-BASED "GREEN" CLAIMS IN THE LIFESTYLE HEALTH PRODUCT ADVERTISEMENT ON YOUNG CONSUMER'S ENVIRONMENTAL BEHAVIOUR." Journal of Critical Reviews 7 (2020), 1163-1170. doi:10.31838/jcr.07.09.213



MLA (The Modern Language Association) Style

Kavitha V Iyer, Priyadarshinit, Vikram Kumar. "DETERMINING THE IMPACT OF CONTENT-BASED "GREEN" CLAIMS IN THE LIFESTYLE HEALTH PRODUCT ADVERTISEMENT ON YOUNG CONSUMER'S ENVIRONMENTAL BEHAVIOUR." Journal of Critical Reviews 7.9 (2020), 1163-1170. Print. doi:10.31838/jcr.07.09.213



APA (American Psychological Association) Style

Kavitha V Iyer, Priyadarshinit, Vikram Kumar (2020) DETERMINING THE IMPACT OF CONTENT-BASED "GREEN" CLAIMS IN THE LIFESTYLE HEALTH PRODUCT ADVERTISEMENT ON YOUNG CONSUMER'S ENVIRONMENTAL BEHAVIOUR. Journal of Critical Reviews, 7 (9), 1163-1170. doi:10.31838/jcr.07.09.213