ISSN 2394-5125
 

Research Article 


DETERMINANTS OF CROWDFUNDING CAMPAIGN SUCCESS

Mrs. Rohini Sajjan, Dr. H R Venkatesha.

Abstract
In present Crowdfunding market scenario thousands of campaign are launched every month but few gets success and other fails. Each campaign has different reason for success or failure. This study is carried out to explore the determinants of Crowdfunding campaign success or failure. Backers, Category, Comments, Updates, Model, Place and Number of Days are selected as variables for the study. 100 Sample data is collected from Kickstarter India website. Descriptive statistics, Binary Probit Model and Goodness of Fit Test is used to analyse the data. Result shows that Backers, Place and Update factors are more likely to contribute for success of Campaign while other factors are likely to lead towards failure of campaign.

Key words: Binary Probit, Crowdfunding, Campaign, Determinants, Failure, Goodness of Fit, Success


 
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Pubmed Style

Mrs. Rohini Sajjan, Dr. H R Venkatesha. DETERMINANTS OF CROWDFUNDING CAMPAIGN SUCCESS. JCR. 2020; 7(10): 2110-2113. doi:10.31838/jcr.07.10.366


Web Style

Mrs. Rohini Sajjan, Dr. H R Venkatesha. DETERMINANTS OF CROWDFUNDING CAMPAIGN SUCCESS. http://www.jcreview.com/?mno=112669 [Access: August 17, 2021]. doi:10.31838/jcr.07.10.366


AMA (American Medical Association) Style

Mrs. Rohini Sajjan, Dr. H R Venkatesha. DETERMINANTS OF CROWDFUNDING CAMPAIGN SUCCESS. JCR. 2020; 7(10): 2110-2113. doi:10.31838/jcr.07.10.366



Vancouver/ICMJE Style

Mrs. Rohini Sajjan, Dr. H R Venkatesha. DETERMINANTS OF CROWDFUNDING CAMPAIGN SUCCESS. JCR. (2020), [cited August 17, 2021]; 7(10): 2110-2113. doi:10.31838/jcr.07.10.366



Harvard Style

Mrs. Rohini Sajjan, Dr. H R Venkatesha (2020) DETERMINANTS OF CROWDFUNDING CAMPAIGN SUCCESS. JCR, 7 (10), 2110-2113. doi:10.31838/jcr.07.10.366



Turabian Style

Mrs. Rohini Sajjan, Dr. H R Venkatesha. 2020. DETERMINANTS OF CROWDFUNDING CAMPAIGN SUCCESS. Journal of Critical Reviews, 7 (10), 2110-2113. doi:10.31838/jcr.07.10.366



Chicago Style

Mrs. Rohini Sajjan, Dr. H R Venkatesha. "DETERMINANTS OF CROWDFUNDING CAMPAIGN SUCCESS." Journal of Critical Reviews 7 (2020), 2110-2113. doi:10.31838/jcr.07.10.366



MLA (The Modern Language Association) Style

Mrs. Rohini Sajjan, Dr. H R Venkatesha. "DETERMINANTS OF CROWDFUNDING CAMPAIGN SUCCESS." Journal of Critical Reviews 7.10 (2020), 2110-2113. Print. doi:10.31838/jcr.07.10.366



APA (American Psychological Association) Style

Mrs. Rohini Sajjan, Dr. H R Venkatesha (2020) DETERMINANTS OF CROWDFUNDING CAMPAIGN SUCCESS. Journal of Critical Reviews, 7 (10), 2110-2113. doi:10.31838/jcr.07.10.366