ISSN 2394-5125
 

Research Article 


A STUDY ON TOURISTS SATISFACTION IN INSTINCT BUYING

Velanganni .R.

Abstract
Impulse buying is buying without thinking. Impulse buying occurs “when a consumer experiences a sudden, often powerful and persistent urge to buy something immediately” (Rook, 1987). Tourist’s always make impulse purchase during their tour trips. After having impulse purchase everyone will have some feeling. This paper is to analyze the satisfaction level of the tourist’s after conducting impulse purchase. The level of satisfaction is measured on the basis of usefulness, quality, feature and price of the product. The study is conducted on 400 tourists (national and international) visited on various tourist destination of north Malabar region of Kerala. From the study, it is find out that majority of the respondents are satisfied after making impulse buying and it is find out that foreign tourists are more satisfied than domestic tourists after impulse buying.

Key words: Impulse buying, usefulness, quality, features and price


 
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Pubmed Style

Velanganni .R. A STUDY ON TOURISTS SATISFACTION IN INSTINCT BUYING. JCR. 2020; 7(10): 1996-1998. doi:10.31838/jcr.07.10.351


Web Style

Velanganni .R. A STUDY ON TOURISTS SATISFACTION IN INSTINCT BUYING. http://www.jcreview.com/?mno=112633 [Access: August 17, 2021]. doi:10.31838/jcr.07.10.351


AMA (American Medical Association) Style

Velanganni .R. A STUDY ON TOURISTS SATISFACTION IN INSTINCT BUYING. JCR. 2020; 7(10): 1996-1998. doi:10.31838/jcr.07.10.351



Vancouver/ICMJE Style

Velanganni .R. A STUDY ON TOURISTS SATISFACTION IN INSTINCT BUYING. JCR. (2020), [cited August 17, 2021]; 7(10): 1996-1998. doi:10.31838/jcr.07.10.351



Harvard Style

Velanganni .R (2020) A STUDY ON TOURISTS SATISFACTION IN INSTINCT BUYING. JCR, 7 (10), 1996-1998. doi:10.31838/jcr.07.10.351



Turabian Style

Velanganni .R. 2020. A STUDY ON TOURISTS SATISFACTION IN INSTINCT BUYING. Journal of Critical Reviews, 7 (10), 1996-1998. doi:10.31838/jcr.07.10.351



Chicago Style

Velanganni .R. "A STUDY ON TOURISTS SATISFACTION IN INSTINCT BUYING." Journal of Critical Reviews 7 (2020), 1996-1998. doi:10.31838/jcr.07.10.351



MLA (The Modern Language Association) Style

Velanganni .R. "A STUDY ON TOURISTS SATISFACTION IN INSTINCT BUYING." Journal of Critical Reviews 7.10 (2020), 1996-1998. Print. doi:10.31838/jcr.07.10.351



APA (American Psychological Association) Style

Velanganni .R (2020) A STUDY ON TOURISTS SATISFACTION IN INSTINCT BUYING. Journal of Critical Reviews, 7 (10), 1996-1998. doi:10.31838/jcr.07.10.351