ISSN 2394-5125
 

Research Article 


A STUDY ON BUYING BEHAVIOR IN M-COMMERCE IN KANYAKUMARI DISTRICT

Devanathan J.

Abstract
M-commerce describes online sales transaction that uses wireless or mobile electronic devices. These wireless devices interact with computer networks that have the ability to conduct online merchandise purchases. The rapid growth of mobile commerce is being driven by number of factors increasing mobile user base, rapid adoption of online commerce and technological advances. M-commerce is, at present, becoming a strong and significant way of making business. The empirical studies were conducted through the administration of a questionnaire to a sample of 250 m-ecommerce users. This survey aimed to collect primary data. This paper identifies and discusses factors affecting buying behavior in M-commerce in Kanyakumari district.

Key words: M-Commerce, Mobile Shopping and Consumer Preference


 
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Pubmed Style

Devanathan J. A STUDY ON BUYING BEHAVIOR IN M-COMMERCE IN KANYAKUMARI DISTRICT. JCR. 2020; 7(10): 1941-1944. doi:10.31838/jcr.07.10.342


Web Style

Devanathan J. A STUDY ON BUYING BEHAVIOR IN M-COMMERCE IN KANYAKUMARI DISTRICT. http://www.jcreview.com/?mno=112581 [Access: August 17, 2021]. doi:10.31838/jcr.07.10.342


AMA (American Medical Association) Style

Devanathan J. A STUDY ON BUYING BEHAVIOR IN M-COMMERCE IN KANYAKUMARI DISTRICT. JCR. 2020; 7(10): 1941-1944. doi:10.31838/jcr.07.10.342



Vancouver/ICMJE Style

Devanathan J. A STUDY ON BUYING BEHAVIOR IN M-COMMERCE IN KANYAKUMARI DISTRICT. JCR. (2020), [cited August 17, 2021]; 7(10): 1941-1944. doi:10.31838/jcr.07.10.342



Harvard Style

Devanathan J (2020) A STUDY ON BUYING BEHAVIOR IN M-COMMERCE IN KANYAKUMARI DISTRICT. JCR, 7 (10), 1941-1944. doi:10.31838/jcr.07.10.342



Turabian Style

Devanathan J. 2020. A STUDY ON BUYING BEHAVIOR IN M-COMMERCE IN KANYAKUMARI DISTRICT. Journal of Critical Reviews, 7 (10), 1941-1944. doi:10.31838/jcr.07.10.342



Chicago Style

Devanathan J. "A STUDY ON BUYING BEHAVIOR IN M-COMMERCE IN KANYAKUMARI DISTRICT." Journal of Critical Reviews 7 (2020), 1941-1944. doi:10.31838/jcr.07.10.342



MLA (The Modern Language Association) Style

Devanathan J. "A STUDY ON BUYING BEHAVIOR IN M-COMMERCE IN KANYAKUMARI DISTRICT." Journal of Critical Reviews 7.10 (2020), 1941-1944. Print. doi:10.31838/jcr.07.10.342



APA (American Psychological Association) Style

Devanathan J (2020) A STUDY ON BUYING BEHAVIOR IN M-COMMERCE IN KANYAKUMARI DISTRICT. Journal of Critical Reviews, 7 (10), 1941-1944. doi:10.31838/jcr.07.10.342