ISSN 2394-5125
 

Research Article 


TO STUDY THE ROLE OF MEDIA IN THE PROMOTION OF RESPONSIBLE-TOURISM

Shobha Chaudhary, Ruchita Sujai Chowdhary, Ritesh Chaudhary.

Abstract
Two words which are most common and heard of, in one‟s daily life, are tourism and tourist. Tourism is linked
with pleasure, holidays, traveling somewhere. These are the things that motivate people to leave their mundane
place of work and residence for temporary visits to other places. Today people are excitedly taking part in
tourism. This may include short trips during the week, weekend breaks or longer journeys during holidays. It is
one of the world‟s fastest growing industries and is a major source of income for many countries. As per the
need and desire of the tourists there are different kinds of Tourism as Rest and Recuperation, Escape,
Communication, Freedom, Health, etc. If we look closely upon these different kinds of tourism we will
conclude that like any other forms of development, it can also cause its share of problems. We must have heard
Mr. Amitabh Bachchan, the legendary Actor saying, „Khushboo Gujarat Ki‟ or „Rann nahi dekha to kuch nahi
dekha‟ in Gujarat Tourism‟s new advertisement Campaigns. Thus, the aim of this paper is to highlight the role
of media in promoting these eco-friendly tourisms specially the adventurous part. Hang Gliding, Bungee
Jumping, water skiing, Surfing, Trekking, Mountaineering are some of those heart throbbing activities that
every adventure lover would like to do. As we all know that media is one of the most important aspect of the
tourism industry. Media has power to change the attitude, create awareness, provide information, and many
more. This paper will analyze that how and with what tools media is promoting this „Responsible-Tourism‟.

Key words: Responsible Tourism, Media, Impact, sustainable development


 
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How to Cite this Article
Pubmed Style

Shobha Chaudhary, Ruchita Sujai Chowdhary, Ritesh Chaudhary. TO STUDY THE ROLE OF MEDIA IN THE PROMOTION OF RESPONSIBLE-TOURISM. JCR. 2020; 7(4): 4132-4135. doi:10.31838/jcr.07.04.460


Web Style

Shobha Chaudhary, Ruchita Sujai Chowdhary, Ritesh Chaudhary. TO STUDY THE ROLE OF MEDIA IN THE PROMOTION OF RESPONSIBLE-TOURISM. http://www.jcreview.com/?mno=10816 [Access: May 31, 2021]. doi:10.31838/jcr.07.04.460


AMA (American Medical Association) Style

Shobha Chaudhary, Ruchita Sujai Chowdhary, Ritesh Chaudhary. TO STUDY THE ROLE OF MEDIA IN THE PROMOTION OF RESPONSIBLE-TOURISM. JCR. 2020; 7(4): 4132-4135. doi:10.31838/jcr.07.04.460



Vancouver/ICMJE Style

Shobha Chaudhary, Ruchita Sujai Chowdhary, Ritesh Chaudhary. TO STUDY THE ROLE OF MEDIA IN THE PROMOTION OF RESPONSIBLE-TOURISM. JCR. (2020), [cited May 31, 2021]; 7(4): 4132-4135. doi:10.31838/jcr.07.04.460



Harvard Style

Shobha Chaudhary, Ruchita Sujai Chowdhary, Ritesh Chaudhary (2020) TO STUDY THE ROLE OF MEDIA IN THE PROMOTION OF RESPONSIBLE-TOURISM. JCR, 7 (4), 4132-4135. doi:10.31838/jcr.07.04.460



Turabian Style

Shobha Chaudhary, Ruchita Sujai Chowdhary, Ritesh Chaudhary. 2020. TO STUDY THE ROLE OF MEDIA IN THE PROMOTION OF RESPONSIBLE-TOURISM. Journal of Critical Reviews, 7 (4), 4132-4135. doi:10.31838/jcr.07.04.460



Chicago Style

Shobha Chaudhary, Ruchita Sujai Chowdhary, Ritesh Chaudhary. "TO STUDY THE ROLE OF MEDIA IN THE PROMOTION OF RESPONSIBLE-TOURISM." Journal of Critical Reviews 7 (2020), 4132-4135. doi:10.31838/jcr.07.04.460



MLA (The Modern Language Association) Style

Shobha Chaudhary, Ruchita Sujai Chowdhary, Ritesh Chaudhary. "TO STUDY THE ROLE OF MEDIA IN THE PROMOTION OF RESPONSIBLE-TOURISM." Journal of Critical Reviews 7.4 (2020), 4132-4135. Print. doi:10.31838/jcr.07.04.460



APA (American Psychological Association) Style

Shobha Chaudhary, Ruchita Sujai Chowdhary, Ritesh Chaudhary (2020) TO STUDY THE ROLE OF MEDIA IN THE PROMOTION OF RESPONSIBLE-TOURISM. Journal of Critical Reviews, 7 (4), 4132-4135. doi:10.31838/jcr.07.04.460