ISSN 2394-5125
 

Research Article 


A STUDY OF CONSUMERS’ ATTITUDE TOWARD GREEN MARKETING PRACTICES IN CHHATTISGARH

Lao Manna,Dr. Pushkar Dubey.

Abstract
Although environment issues influence all human activities, few academic disciplines have integrated
green issues into their literature. This is especially true in case of marketing. As society becomes more concerned
about the natural environment, businesses have begun to modify their behaviour in an attempt to address society’s
“new” concerns. The issues of environmentally sensitive marketing has evolved and become more specific over
time. If we will make a comparison of the causes of environmental problems related to marketing from the ‘70s with
those of the 21st century, then first categories of pollution that is ozone depletion and population issues were
identified in both eras. Environmentally Conscious Behaviour is consumer behaviour based on some awareness of
the environmental impacts associated with a product or services, and a desire to reduce those impacts. Many
researchers in the field of consumer’s psychology and market research have demonstrated through their studies that
how product developers and marketers have capitalized on this positive attitude and effectively differentiated their
products in terms of their “environmentally friendly” character. Present paper is based on the study of the
consumer’s attitude toward the green goods (products or services). It was important to point out that ancient India
advocated the use of eco-friendly products in daily life like products manufactured from the plants, and thier leafs,
different parts of the trees, natural colour extracted from the different flowers etc. Now because of the extensive
environmental degradation, modern human diverted their consumption pattern toward more and more use of the
environmentally friendly products in order to protect the natural environment and also to live a healthy and safe life.

Key words: Green Marketing, Customers’ Attitude, Green Products


 
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Pubmed Style

Lao Manna,Dr. Pushkar Dubey. A STUDY OF CONSUMERS’ ATTITUDE TOWARD GREEN MARKETING PRACTICES IN CHHATTISGARH. JCR. 2020; 7(9): 1980-1986. doi:10.31838/jcr.07.09.333


Web Style

Lao Manna,Dr. Pushkar Dubey. A STUDY OF CONSUMERS’ ATTITUDE TOWARD GREEN MARKETING PRACTICES IN CHHATTISGARH. http://www.jcreview.com/?mno=104630 [Access: May 30, 2021]. doi:10.31838/jcr.07.09.333


AMA (American Medical Association) Style

Lao Manna,Dr. Pushkar Dubey. A STUDY OF CONSUMERS’ ATTITUDE TOWARD GREEN MARKETING PRACTICES IN CHHATTISGARH. JCR. 2020; 7(9): 1980-1986. doi:10.31838/jcr.07.09.333



Vancouver/ICMJE Style

Lao Manna,Dr. Pushkar Dubey. A STUDY OF CONSUMERS’ ATTITUDE TOWARD GREEN MARKETING PRACTICES IN CHHATTISGARH. JCR. (2020), [cited May 30, 2021]; 7(9): 1980-1986. doi:10.31838/jcr.07.09.333



Harvard Style

Lao Manna,Dr. Pushkar Dubey (2020) A STUDY OF CONSUMERS’ ATTITUDE TOWARD GREEN MARKETING PRACTICES IN CHHATTISGARH. JCR, 7 (9), 1980-1986. doi:10.31838/jcr.07.09.333



Turabian Style

Lao Manna,Dr. Pushkar Dubey. 2020. A STUDY OF CONSUMERS’ ATTITUDE TOWARD GREEN MARKETING PRACTICES IN CHHATTISGARH. Journal of Critical Reviews, 7 (9), 1980-1986. doi:10.31838/jcr.07.09.333



Chicago Style

Lao Manna,Dr. Pushkar Dubey. "A STUDY OF CONSUMERS’ ATTITUDE TOWARD GREEN MARKETING PRACTICES IN CHHATTISGARH." Journal of Critical Reviews 7 (2020), 1980-1986. doi:10.31838/jcr.07.09.333



MLA (The Modern Language Association) Style

Lao Manna,Dr. Pushkar Dubey. "A STUDY OF CONSUMERS’ ATTITUDE TOWARD GREEN MARKETING PRACTICES IN CHHATTISGARH." Journal of Critical Reviews 7.9 (2020), 1980-1986. Print. doi:10.31838/jcr.07.09.333



APA (American Psychological Association) Style

Lao Manna,Dr. Pushkar Dubey (2020) A STUDY OF CONSUMERS’ ATTITUDE TOWARD GREEN MARKETING PRACTICES IN CHHATTISGARH. Journal of Critical Reviews, 7 (9), 1980-1986. doi:10.31838/jcr.07.09.333