ISSN 2394-5125
 

Research Article 


A PERCEPTUAL STUDY OF STUDENTS (OF BANGALORE CITY) TOWARDS ENTREPRENEURSHIP VS EMPLOYMENT: A REALITY CHECK

R.Sivakami.

Abstract
Indian business success was a function of ambition, licenses, government contacts, and an understanding of the
bureaucratic system. Decisions were based on connections, rather than the market or competition. Pre-1991
entrepreneurship was subdued, capital was limited, and India had very few success stories. As well, society was
risk averse and the individual looked primarily for employment stability. Post 1991, the Indian government
liberalized the economy, thus changing the competitive landscape of the Indian businesses. Family businesses,
which dominated Indian markets, now faced competition from multinationals that had superior technology,
financial strength and deeper managerial resources and thereby Indian businesses had to change their focus and
re-orient their outlook outward.
Liberalisation provided India with manifold options. Quite a good number of entrepreneurs seized them and
grew from small-scale contractors to large real estate developers, and from distributors to manufacturers.
Success became the result of efficient capital allocation, strong execution, and a customer orientation.
Hence this study takes a closer look into the perspective of students (both graduates and post graduates) to
understand their liking or disliking for entrepreneurship versus employment, to analyse the reasons for closure
of start- ups, what would trigger the start-up eco system back into Indian economy and help in disclosing those
factors that would drive young minds towards entrepreneurship and enable business sustainability.

Key words: Entrepreneurship, Start-upís, studentís perspective, business strategy, funding, sustainability.


 
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Pubmed Style

R.Sivakami. A PERCEPTUAL STUDY OF STUDENTS (OF BANGALORE CITY) TOWARDS ENTREPRENEURSHIP VS EMPLOYMENT: A REALITY CHECK. JCR. 2020; 7(9): 1964-1972. doi:10.31838/jcr.07.09.331


Web Style

R.Sivakami. A PERCEPTUAL STUDY OF STUDENTS (OF BANGALORE CITY) TOWARDS ENTREPRENEURSHIP VS EMPLOYMENT: A REALITY CHECK. http://www.jcreview.com/?mno=104623 [Access: May 30, 2021]. doi:10.31838/jcr.07.09.331


AMA (American Medical Association) Style

R.Sivakami. A PERCEPTUAL STUDY OF STUDENTS (OF BANGALORE CITY) TOWARDS ENTREPRENEURSHIP VS EMPLOYMENT: A REALITY CHECK. JCR. 2020; 7(9): 1964-1972. doi:10.31838/jcr.07.09.331



Vancouver/ICMJE Style

R.Sivakami. A PERCEPTUAL STUDY OF STUDENTS (OF BANGALORE CITY) TOWARDS ENTREPRENEURSHIP VS EMPLOYMENT: A REALITY CHECK. JCR. (2020), [cited May 30, 2021]; 7(9): 1964-1972. doi:10.31838/jcr.07.09.331



Harvard Style

R.Sivakami (2020) A PERCEPTUAL STUDY OF STUDENTS (OF BANGALORE CITY) TOWARDS ENTREPRENEURSHIP VS EMPLOYMENT: A REALITY CHECK. JCR, 7 (9), 1964-1972. doi:10.31838/jcr.07.09.331



Turabian Style

R.Sivakami. 2020. A PERCEPTUAL STUDY OF STUDENTS (OF BANGALORE CITY) TOWARDS ENTREPRENEURSHIP VS EMPLOYMENT: A REALITY CHECK. Journal of Critical Reviews, 7 (9), 1964-1972. doi:10.31838/jcr.07.09.331



Chicago Style

R.Sivakami. "A PERCEPTUAL STUDY OF STUDENTS (OF BANGALORE CITY) TOWARDS ENTREPRENEURSHIP VS EMPLOYMENT: A REALITY CHECK." Journal of Critical Reviews 7 (2020), 1964-1972. doi:10.31838/jcr.07.09.331



MLA (The Modern Language Association) Style

R.Sivakami. "A PERCEPTUAL STUDY OF STUDENTS (OF BANGALORE CITY) TOWARDS ENTREPRENEURSHIP VS EMPLOYMENT: A REALITY CHECK." Journal of Critical Reviews 7.9 (2020), 1964-1972. Print. doi:10.31838/jcr.07.09.331



APA (American Psychological Association) Style

R.Sivakami (2020) A PERCEPTUAL STUDY OF STUDENTS (OF BANGALORE CITY) TOWARDS ENTREPRENEURSHIP VS EMPLOYMENT: A REALITY CHECK. Journal of Critical Reviews, 7 (9), 1964-1972. doi:10.31838/jcr.07.09.331