ISSN 2394-5125
 

Research Article 


IMPORTANCE OF HR ANALYTICS IN THE ERA OF 2020 POST COVID-19

Annjaan Daash.

Abstract
ABSTRACT
We are now residing in an era that can be labelled as the Era of Analytics. HR Analytics is now playing a vital
role in aligning all the business processes towards achievement of strategic goals in order to have a competitive
advantage. Additionally, globalization of business has escalated motion of employees in the organization and
there is cultural amalgamation on social and corporate levels. Hence there is a shift on the talent war, where HR
plays a pivotal role in human-capital analytics for business decision making. This would result in changes in
recruitment practices across the organizations throughout the world to acquire fresh talents, better decisionmaking
capacity by the help of work force analytics. This paper focuses on recruitment and attrition analytics by
utilizing data-driven metrics and acumen to upgrade the sourcing of the best candidates for different profiles
within the organization and understanding the reasons for gradual loss of employees over time and how to retain
them in the organization. Due to pandemic COVID-19, organizations have been scrapping interviews. It is to be
expected that 60-65 per cent interviews would get dropped or delayed due to lockdown in many parts of the
world and people are encouraged to stay at home to curb the spread of the virus. This will witness an adverse
impact in the short term with interviews getting postponed, especially in the services sector, following the
slowdown across industries triggered by the coronavirus pandemic. Subsequently due to coronavirus pandemic
there is severe economic slowdown so organizations have opted for work from home using technologies. So,
HR Analytics plays an important role in retaining employees and improving ROI.

Key words: Keywords: HR Analytics, Recruitment metrics, Attrition metrics, Workforce Analytics, Human Capital Analytics


 
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Pubmed Style

Annjaan Daash. IMPORTANCE OF HR ANALYTICS IN THE ERA OF 2020 POST COVID-19. JCR. 2020; 7(17): 2690-2699. doi:10.31838/jcr.07.17.335


Web Style

Annjaan Daash. IMPORTANCE OF HR ANALYTICS IN THE ERA OF 2020 POST COVID-19. http://www.jcreview.com/?mno=100586 [Access: August 18, 2021]. doi:10.31838/jcr.07.17.335


AMA (American Medical Association) Style

Annjaan Daash. IMPORTANCE OF HR ANALYTICS IN THE ERA OF 2020 POST COVID-19. JCR. 2020; 7(17): 2690-2699. doi:10.31838/jcr.07.17.335



Vancouver/ICMJE Style

Annjaan Daash. IMPORTANCE OF HR ANALYTICS IN THE ERA OF 2020 POST COVID-19. JCR. (2020), [cited August 18, 2021]; 7(17): 2690-2699. doi:10.31838/jcr.07.17.335



Harvard Style

Annjaan Daash (2020) IMPORTANCE OF HR ANALYTICS IN THE ERA OF 2020 POST COVID-19. JCR, 7 (17), 2690-2699. doi:10.31838/jcr.07.17.335



Turabian Style

Annjaan Daash. 2020. IMPORTANCE OF HR ANALYTICS IN THE ERA OF 2020 POST COVID-19. Journal of Critical Reviews, 7 (17), 2690-2699. doi:10.31838/jcr.07.17.335



Chicago Style

Annjaan Daash. "IMPORTANCE OF HR ANALYTICS IN THE ERA OF 2020 POST COVID-19." Journal of Critical Reviews 7 (2020), 2690-2699. doi:10.31838/jcr.07.17.335



MLA (The Modern Language Association) Style

Annjaan Daash. "IMPORTANCE OF HR ANALYTICS IN THE ERA OF 2020 POST COVID-19." Journal of Critical Reviews 7.17 (2020), 2690-2699. Print. doi:10.31838/jcr.07.17.335



APA (American Psychological Association) Style

Annjaan Daash (2020) IMPORTANCE OF HR ANALYTICS IN THE ERA OF 2020 POST COVID-19. Journal of Critical Reviews, 7 (17), 2690-2699. doi:10.31838/jcr.07.17.335