ISSN 2394-5125
 

Research Article 


IMPACT OF OPINION MINING ON ACTUAL ONLINE PURCHASE: AN APPRAISAL ON RELEVANT METHODS AND TECHNIQUES

Jian Wei Cheong, Raheem Mafas.

Abstract
In this digital era, online product reviews are ubiquity. Many shoppers are prone to read online product reviews before making an actual purchase where it would minimize the risk of purchasing the undervalued product. A smaller number of research works are being found concerning the numerous techniques and methods followed in finding the correlation among online product reviews and actual purchase. It is found that review valence, review quantity, review timeliness and review length are intimately related with the actual online purchase. Also, the use of opinion mining/sentiment analysis on the consumers' reviews about their online purchases has been understood very prominently from the researches. Therefore, this paper aims to summarize the effect of online reviews and its impact towards the actual online purchase and the use of sentiment analysis on online reviews motivating towards actual online purchase. The research findings showed all the selected elements except the review length of online reviews have a close/less relationship with the actual online purchase. Furthermore, the sentiment analysis is a good application to analyze and predict the sentiment of the reviews which would greatly affect the actual online purchase.

Key words: Online reviews, Review valence, Review quantity, Review timeliness, Review length, Sentiment analysis.


 
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How to Cite this Article
Pubmed Style

Jian Wei Cheong, Raheem Mafas. IMPACT OF OPINION MINING ON ACTUAL ONLINE PURCHASE: AN APPRAISAL ON RELEVANT METHODS AND TECHNIQUES. JCR. 2020; 7(9): 1618-1624. doi:10.31838/jcr.07.09.298


Web Style

Jian Wei Cheong, Raheem Mafas. IMPACT OF OPINION MINING ON ACTUAL ONLINE PURCHASE: AN APPRAISAL ON RELEVANT METHODS AND TECHNIQUES. http://www.jcreview.com/?mno=100012 [Access: May 30, 2021]. doi:10.31838/jcr.07.09.298


AMA (American Medical Association) Style

Jian Wei Cheong, Raheem Mafas. IMPACT OF OPINION MINING ON ACTUAL ONLINE PURCHASE: AN APPRAISAL ON RELEVANT METHODS AND TECHNIQUES. JCR. 2020; 7(9): 1618-1624. doi:10.31838/jcr.07.09.298



Vancouver/ICMJE Style

Jian Wei Cheong, Raheem Mafas. IMPACT OF OPINION MINING ON ACTUAL ONLINE PURCHASE: AN APPRAISAL ON RELEVANT METHODS AND TECHNIQUES. JCR. (2020), [cited May 30, 2021]; 7(9): 1618-1624. doi:10.31838/jcr.07.09.298



Harvard Style

Jian Wei Cheong, Raheem Mafas (2020) IMPACT OF OPINION MINING ON ACTUAL ONLINE PURCHASE: AN APPRAISAL ON RELEVANT METHODS AND TECHNIQUES. JCR, 7 (9), 1618-1624. doi:10.31838/jcr.07.09.298



Turabian Style

Jian Wei Cheong, Raheem Mafas. 2020. IMPACT OF OPINION MINING ON ACTUAL ONLINE PURCHASE: AN APPRAISAL ON RELEVANT METHODS AND TECHNIQUES. Journal of Critical Reviews, 7 (9), 1618-1624. doi:10.31838/jcr.07.09.298



Chicago Style

Jian Wei Cheong, Raheem Mafas. "IMPACT OF OPINION MINING ON ACTUAL ONLINE PURCHASE: AN APPRAISAL ON RELEVANT METHODS AND TECHNIQUES." Journal of Critical Reviews 7 (2020), 1618-1624. doi:10.31838/jcr.07.09.298



MLA (The Modern Language Association) Style

Jian Wei Cheong, Raheem Mafas. "IMPACT OF OPINION MINING ON ACTUAL ONLINE PURCHASE: AN APPRAISAL ON RELEVANT METHODS AND TECHNIQUES." Journal of Critical Reviews 7.9 (2020), 1618-1624. Print. doi:10.31838/jcr.07.09.298



APA (American Psychological Association) Style

Jian Wei Cheong, Raheem Mafas (2020) IMPACT OF OPINION MINING ON ACTUAL ONLINE PURCHASE: AN APPRAISAL ON RELEVANT METHODS AND TECHNIQUES. Journal of Critical Reviews, 7 (9), 1618-1624. doi:10.31838/jcr.07.09.298