Study on Impact of Media on Consumer Buying Behaviour for Branded Cloths (2020)
Pallavi Madan Satkar
JCR. 2020: 12051-12060
Abstract
Advertisement has become very popular among the general public. The advertisements not only motivate the consumers but also help them in taking proper purchase decision. The consumers, who have purchased clothes based on the contents of advertisements, appear to have new life style and be relieved from the tension of choosing right brand of clothes. Social media advertisement and internet advertisements are considered superior to traditional advertisements and boon to the consuming public. It will not be a matter of exaggeration to say that social media advertisement could work as an excellent strategy which would greatly help save time; cost and efforts involved in buying and would make the whole buying process a pleasurable exercise.
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