Abstract

Knowledge from fields as diverse as psychology, sociology, computer science, and marketing are all brought to bear on the field of social commerce. Its creation was difficult because of the wide variety of disciplines required, from mathematical patterns to marketing management. In this research, we systematically examine the literature on social commerce by synthesising 407 articles published in academic journals between 2006 and 2017. There are three main concerns at the heart of this investigation: 1 What is the state of the art in social commerce studies? What kinds of studies have been conducted on social commerce, specifically? (3) What are some promising avenues for further study in the field of social commerce? We address this issue by providing a comprehensive taxonomy of the many dimensions of social commerce, including definitions, distinctions, kinds and technologies, problems and advantages, models and frameworks. To answer the second question, we used many approaches. Finally, we provide recommendations for further study, hoping that our work will serve as a guide to navigating the social commerce literature.

Description