ISSN 2394-5125
 

Review Article 


Effects of social media engagement in CSR and Customer satisfaction

Menaga.A, S. Vasantha.

Abstract
Customers are the King of Business there are everything to the business they act as market Promoter, ambassador they are actually a cordial person to the business or organization they are the key stakeholders for the business the concept of Corporate social responsibility is Van guarded due there constant supporter so the company must take up the responsibility on providing the requirement and constantly give the impression of being innovation ,and satisfying the customer so companies must be aliened with social responsibility policies into their business strategic plan ,these social responsibility messages and activity should be communicated with the customer appropriately social media is one such platform which will reach customers and consumers very effectively
This paper explores 1) impact of CSR communication on social media towards customers, however customers does not find Csr messages on social media much interesting but the sentimental messages creates a positive impact among the customers for that the paper reviews second data on 10 global companies which has Good CSR Reputation by observing all social media actions 2) Asses the significant effect on a Customer satisfaction on Social media 3) Review the effect of Corporate social responsibility has a significant impact on customer satisfaction

Key words: Corporate social responsibility (CSR), Customer satisfaction (CS), Social media platform, Facebook, Twitter and instagram


 
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How to Cite this Article
Pubmed Style

M, Vasantha S. Effects of social media engagement in CSR and Customer satisfaction. JCR. 2020; 7(1): 128-134. doi:10.22159/jcr.07.01.23


Web Style

M, Vasantha S. Effects of social media engagement in CSR and Customer satisfaction. http://www.jcreview.com/?mno=302645203 [Access: September 15, 2020]. doi:10.22159/jcr.07.01.23


AMA (American Medical Association) Style

M, Vasantha S. Effects of social media engagement in CSR and Customer satisfaction. JCR. 2020; 7(1): 128-134. doi:10.22159/jcr.07.01.23



Vancouver/ICMJE Style

M, Vasantha S. Effects of social media engagement in CSR and Customer satisfaction. JCR. (2020), [cited September 15, 2020]; 7(1): 128-134. doi:10.22159/jcr.07.01.23



Harvard Style

, M. & Vasantha, . S. (2020) Effects of social media engagement in CSR and Customer satisfaction. JCR, 7 (1), 128-134. doi:10.22159/jcr.07.01.23



Turabian Style

, Menaga.A, and S. Vasantha. 2020. Effects of social media engagement in CSR and Customer satisfaction. Journal of Critical Reviews, 7 (1), 128-134. doi:10.22159/jcr.07.01.23



Chicago Style

, Menaga.A, and S. Vasantha. "Effects of social media engagement in CSR and Customer satisfaction." Journal of Critical Reviews 7 (2020), 128-134. doi:10.22159/jcr.07.01.23



MLA (The Modern Language Association) Style

, Menaga.A, and S. Vasantha. "Effects of social media engagement in CSR and Customer satisfaction." Journal of Critical Reviews 7.1 (2020), 128-134. Print. doi:10.22159/jcr.07.01.23



APA (American Psychological Association) Style

, M. & Vasantha, . S. (2020) Effects of social media engagement in CSR and Customer satisfaction. Journal of Critical Reviews, 7 (1), 128-134. doi:10.22159/jcr.07.01.23