ISSN 2394-5125
 

Review Article 


Consumers' Perceptions and Willingness to Pay (WTP) Organic Rice

Zaini Amin, Andry, Edy Humaidi, Nenny Wahyuni, Verry Yarda Ningsih.

Abstract
Consumers’ perceptions of organic products vary; therefore, producers must pay attention to the needs and tastes of consumers. Most consumers buy organic food products due to the perception of organic food products. The level of awareness of healthy products for consumption is the main thing; the price of organic products tends to be more expensive; of course, the ability of consumers to pay is different. This study aims to determine consumer perceptions about organic rice, analyze the value of willingness to pay. Analysis of the data used is descriptive analysis and the Contingent Valuation Method (CVM). The study was conducted in Musi Rawas Regency for four months, August - November 2019, and the determination of the sample was carried out through the Accidental Sampling method. The results showed consumers' perceptions of organic rice were in the good category with a score of 63,566 while Consumers Willingness to Pay value is generally higher than the actual price, which is Rp 16,838.

Key words: Perception, Willingness to Pay, Organic Rice


 
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How to Cite this Article
Pubmed Style

Zaini Amin, Andry, Edy Humaidi, Nenny Wahyuni, Verry Yarda Ningsih. Consumers' Perceptions and Willingness to Pay (WTP) Organic Rice. JCR. 2020; 7(1): 48-51. doi:10.22159/jcr.07.01.08


Web Style

Zaini Amin, Andry, Edy Humaidi, Nenny Wahyuni, Verry Yarda Ningsih. Consumers' Perceptions and Willingness to Pay (WTP) Organic Rice. http://www.jcreview.com/?mno=302645131 [Access: September 15, 2020]. doi:10.22159/jcr.07.01.08


AMA (American Medical Association) Style

Zaini Amin, Andry, Edy Humaidi, Nenny Wahyuni, Verry Yarda Ningsih. Consumers' Perceptions and Willingness to Pay (WTP) Organic Rice. JCR. 2020; 7(1): 48-51. doi:10.22159/jcr.07.01.08



Vancouver/ICMJE Style

Zaini Amin, Andry, Edy Humaidi, Nenny Wahyuni, Verry Yarda Ningsih. Consumers' Perceptions and Willingness to Pay (WTP) Organic Rice. JCR. (2020), [cited September 15, 2020]; 7(1): 48-51. doi:10.22159/jcr.07.01.08



Harvard Style

Zaini Amin, Andry, Edy Humaidi, Nenny Wahyuni, Verry Yarda Ningsih (2020) Consumers' Perceptions and Willingness to Pay (WTP) Organic Rice. JCR, 7 (1), 48-51. doi:10.22159/jcr.07.01.08



Turabian Style

Zaini Amin, Andry, Edy Humaidi, Nenny Wahyuni, Verry Yarda Ningsih. 2020. Consumers' Perceptions and Willingness to Pay (WTP) Organic Rice. Journal of Critical Reviews, 7 (1), 48-51. doi:10.22159/jcr.07.01.08



Chicago Style

Zaini Amin, Andry, Edy Humaidi, Nenny Wahyuni, Verry Yarda Ningsih. "Consumers' Perceptions and Willingness to Pay (WTP) Organic Rice." Journal of Critical Reviews 7 (2020), 48-51. doi:10.22159/jcr.07.01.08



MLA (The Modern Language Association) Style

Zaini Amin, Andry, Edy Humaidi, Nenny Wahyuni, Verry Yarda Ningsih. "Consumers' Perceptions and Willingness to Pay (WTP) Organic Rice." Journal of Critical Reviews 7.1 (2020), 48-51. Print. doi:10.22159/jcr.07.01.08



APA (American Psychological Association) Style

Zaini Amin, Andry, Edy Humaidi, Nenny Wahyuni, Verry Yarda Ningsih (2020) Consumers' Perceptions and Willingness to Pay (WTP) Organic Rice. Journal of Critical Reviews, 7 (1), 48-51. doi:10.22159/jcr.07.01.08