Abstract
Purpose: The purpose of this paper is to discuss the importance of green technologies in supply chain management in Indian industries. It further seeks to explore various drivers responsible for GSCM adoption by the industries and finally confirming the precedence of these drivers for effective decision making.
Methodology: The study followed an extensive literature review to explore twenty relevant drivers of GSCM. Further, a mean ranking was performed to have a priority of the drivers among others. This preliminary ranking was verified by another mathematical algorithm – grey relational analysis for confirmation and robustness of the identified drivers in Indian context.
Findings: The study observed and concluded that among all the drivers identified from the extensive literature review, Increasing scarcity of superior grades of ores, Support and initiatives from media and various organizations, Pressure from local community, Long-term profits associated with the adoption of “green” strategies and Increasing pressure to provide quality products are the major drivers influencing the industries to go for implementation of green supply chain management to facilitate the environmental balance.
Practical Implications: The study suggests a roadmap to determine which drivers are perceived on higher or lower level by the industry managers, which can be immediately worked upon. Second, the study put forward a direction for the industry managers/decision makers to formulate an effective strategy to gain competitive advantage over others by applying the appropriate green technologies and improving their environmental performances.